Calling all relaxed ladies: Haircare giant Optimum has just launched one of the most groundbreaking relaxers ever to hit the market. The new Optimum Advanced Keratin Whipped Creme Relaxer System ($17.99) is blended with the breakthrough "Smart Lye + Oil Infusion" technology, which uses twenty-five percent less sodium hydroxide -- resulting in reduced damage, serious straightness, and the softest, glossiest, most Alicia Keys-esque strands, ever.
Optimum has also developed a whole professional line to accompany the relaxer, which includes the Ceramide Scalp Protector ($7.49) , Keratin Recovery Creme Conditioner ($14.99), Keratin Recovery Neutralizing Shampoo ($12.99), and the High Gloss Shine Spray ($7.99). The entire line is available exclusively in salons, so check out softsheen-carson.com to find a salon near you. Here's to beautiful blowouts!
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